Ace the Salesforce Marketing Cloud Associate Exam 2025 – Harness Your Marketing Superpowers!

The function of journey folders within Salesforce Marketing Cloud is primarily to provide an organizational structure for managing and categorizing different journeys. They allow users to create a systemized way to group related journeys, making it easier to find, manage, and report on them.

Archiving inactive journeys is also a key use of journey folders, as it helps keep the workspace uncluttered and allows for the proper management of ongoing versus outdated projects. Separating active journeys further contributes to maintaining an organized environment where users can quickly access the journeys currently in use.

The act of comparing journey versions, however, does not fall under the core functionalities of journey folders. Comparisons of journey versions are typically conducted within the journey design interface itself, possibly using version control features available in certain contexts of Marketing Cloud, rather than through the organizational structure provided by journey folders. This makes the ability to compare journey versions distinct from the primary purpose of journey folders, which is focused on organization and management rather than direct analysis or comparison.